LFL Marketing Resources

Resources available to help participating Real Estate Agents & Settlement Providers promote the Loans for Leaders Mortgage Program. Promotional items can be found on our Merchandise page.

Marketing Terminology

Acceptable Terms

Please feel free to use the following words when describing the Loans for Leaders mortgage program or its participants: CLOSING COSTS SAVINGS OPPORTUNITIES, SPECIAL, ELIGIBLE LEADERS, SETTLEMENT PROVIDERS & VENDORS.

Prohibited Terms

Please refrain from using the following trigger words when describing the Loans for Leader's mortgage program or its participants: DISCOUNT, REBATE, EXCLUSIVE, PREFERRED, or AFFILIATES .

Other Branding Guidelines

DO NOT capitalize the word "for" in Loans for Leaders or use a number in its place (i.e. Loans4Leaders). If an abbreviation is needed LFL, in all caps, is acceptable.

Program Logo Image Files

Logos are not actual size. Click/tap a logo to view at full size. The PNG's have transparent backgrounds.

Slate Blue

  • CMYK = 98.63, 94.66, 5.83, 0.53
  • RGB = 46, 54, 143
  • WebSafe RGB = #2e368f

Sea Green

  • CMYK = 60.28, 0, 73.11, 0
  • RGB = 105, 192, 116
  • WebSafe RGB = #69c074

Participant Badges

Badges are Not actual size. Click/tap a logo to view at full size. The PNG's have transparent backgrounds.

Slate Blue

  • CMYK = 98.63, 94.66, 5.83, 0.53
  • RGB = 46, 54, 143
  • WebSafe RGB = #2e368f

Sea Green

  • CMYK = 60.28, 0, 73.11, 0
  • RGB = 105, 192, 116
  • WebSafe RGB = #69c074

Marketing Materials

These professionally printed products are available for participating Real estate agents upon request.
Loans for Leaders Small Teaser Flyer
Loans for Leaders Presentation Folder
Loans for Leaders Flyer Slip FrontLoans for Leaders Flyer Slip Back

Generic Leader Flyers

Click/tap image to view pdf. These Flyers are designed for a home or office printer. Customized, co-branded versions are also available upon request Here.

Seller Sign Riders

High quality Pdf vector files (linked below) are suitable for most print Vendors. If another file type or size is required please contact marketing@loansforleaders.com
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