Marketing

Marketing Do's and Don'ts

DO:

DO use the words SAVINGS OPPORTUNITIES, SPECIAL, ELIGIBLE LEADERS, SETTLEMENT PROVIDERS and VENDORS.

DON'T:

DO NOT use the words DISCOUNT, REBATE, EXCLUSIVE, PREFERRED, or AFFILIATES when describing the Loans for Leader's Program or its participants as this violates certain compliance laws.

BRANDING GUIDELINES

DO NOT capitalize the word "for" in Loans for Leaders or use a number in its place. If an abbreviation is needed LFL is acceptable.

Program Logo

PNG'S

Color Values

Vector File

Large Logo (1000x1000)

Medium Logo (400x400)

Small Logo (250x250)

Slate Blue

• CMYK = 98.63, 94.66, 5.83, 0.53
• RGB = 46, 54, 143
• WebSafe RGB = #2e368f

Sea Green

• CMYK = 60.28, 0, 73.11, 0
• RGB = 105, 192, 116
• WebSafe RGB = #69c074

• Full Color LFL Logo PDF

Marketing Materials

Generic Leader Flyers

All Leaders Flyer

Firefighter Flyer

Police Officer Flyer

Healthcare Professional Flyer

Teacher Flyer

Small Business Owner Flyer

Veteran Flyer

Seller Sign Riders

Sign Rider 6x24

Sign Rider 6x18